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9 Reasons Why a Facebook Page Should Not Replace Your Website

At this digital age it's crucial for businesses to have a professional online presence. That’s why many businesses focus on social media platforms, like Facebook, to create that presence online. Although businesses should have a business Facebook page, it should not replace a website. Let’s review the nine reasons why using a Facebook page should not replace your website.

1. Lack of Ownership.

One of the top reasons not to use a Facebook page as your business website is that you don’t own your business page, which means Facebook controls it, and can modify or remove it at any time. Giving this control to a platform is risky. If for some reason Facebook decides to remove your page, it can be a real setback, and potentially damage your business.

2. Limited Target Market.

It’s important to think about who you are trying to target. Although Facebook has over two billion users, not everyone uses the platform, especially in the younger and older demographics.  So, by using your Facebook business page as your website, you risk eliminating these potential customers.

3. You May Need to Invest in Ads to Get Noticed.

As Facebook has evolved, so has their revenue model. In the past, businesses could consistently post to get noticed online. However, now, that isn’t enough. Even though having a Facebook business page and posting on that page doesn’t cost money, the reach of those posts is often limited. For a larger reach, you may have to pay for ads to get your posts seen by a larger audience.

4. Limited Functionality.

Facebook pages allow you to post updates, upload photos, and use engage with customers through posts and Facebook Messenger. However, a website allows you to create forms, add e-commerce functionality, and create custom pages. With a broader range of formatting options, a website offers a better user experience.

5. Limited Options for SEO.

While you can optimize a Facebook page, there are limitations on the keywords you can target and the content you can post. Additionally, a Facebook page will only appear in search results once, making it harder for potential customers to find your business online. However, a well-optimized website can appear multiple times on search results, increasing your chances of being found online.

6. Lack of Sales Funnel.

A sales funnel is a comprised of steps a potential customer goes through on their way to purchasing and creating a successful sales funnel will allow you to meet your sales goals. You can use calls-to-actions, landing pages, and other tools on a website to funnel your users through the sales process. With a Facebook page, you don’t have that much control, so, you may lack the ability to guide users through the sales process.

7. Limited Content.

A Facebook page is just one page of content and there is only so much you can fit in one page. However, a website can include multiple pages allowing you to create blog posts, articles, and different types of content that can help you attract and retain the customers you seek.

8. Banding and Customization Limitations.

Branding is an essential part of any business and although you can add a cover image and upload a profile picture on a Facebook page, you can’t brand the page after that. On the other hand, a website allows you to choose a color scheme, fonts, and design elements to create a customized, and cohesive professional looking website.

9. Analytics and Data Are Not Robust.

The analytics and data available on a website are more robust than those on a Facebook business page. While Facebook provides some information on page post reach and engagement, the analytics from a website are far more detailed and customizable. With a website it’s easier to track your marketing efforts so you can make business decisions based on the data.

A Facebook Business Page is a Great Supplement to a Website.

The best digital marketing approach if you want to grow your business online, is to have a professional website and a Facebook page. A professional website can promote your brand, showcase your products or services, create a sales funnel, and track your marketing efforts through detailed analytics. Although a Facebook page should not replace a website, it can be a great supplement to your website. Once your website is live, you can use your Facebook page to promote it and drive traffic to your site.

Don't settle for the limitations of a Facebook page. Invest in a professional website and take your business to the next level. Contact us today to learn more about how we can help your business make an impact online.

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